Tag Archives: search engine ethics

SEO Ethics: Black Hat vs White Hat Methods

In old Western movies, the “good guy” would ride around in a white hat, taking care of all the bad guys, who were typically clad in black hats. Just think about the Lone Ranger, for example. In the world of SEO, competition is fierce, as positioning on the front pages of search results is key to performance. Before you begin promoting your site, it is important to look at some of the characteristics of white hat and […]

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